Search Engine Marketing
Search Engine Optimization (SEO) is the most important part of web design and yet far too many design companies fall short in understanding how it works.
When you sit down at your computer and do a search, you are almost instantly presented with a list of results from all over the web. How does this happen?
The three key processes in delivering search results to you are:
Crawling
Do the search engines know about your website? Can they find it?
Indexing
Can the search engines read your website? Each search engine will process each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page.
Serving
Does the website have sufficient content that is relevant to the user's search?
As a part of our standard web design and development, we work with all clients to incorporate basic Search Engine Optimization (SEO) practices to assist the search engines in finding your website. These include building page TITLE and META tags, based on your input, and descriptions for all images placed on the website.
Data shows that over 80% of all internet users are going to search engines to find products and services. Are you getting your share of these qualified leads? New LifeStyles Media Solutions can help you improve your search engine rankings. The higher a company is placed on the search results page and the more frequently a site appears in the search results list, the more likely you will get visitors from those search engines.
New LifeStyles Media Solutions uses several techniques to increase your rankings:
- Keyword Research, Analysis and Optimization
- Attracting inbound links from other relevant websites
- Making sure your business is on Google and Yahoo Maps
- Link building
- Backlinking Campaigns
- Competitor Analysis
- Optimize All Pages On Website
- Submit Website to Search Engines
- Directory Site Submissions
- WEB 2.0 Blog Posts
- Social Media Bookmarking